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Videos

Making hay where the sun shines

A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madness–internet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.

Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018
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Citation

Pradeep, VK and Gupta (2018a, September 23). Making hay where the sun shines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-hay-where-the-sun-shines


Videos

Resistance is futile, you will be assimilated

Consumers in the UAE region have moved to being all digital, but market research methods are yet to adapt to this reality. With mobile and social media marketing spends exploding in the UAE region, are non-digital survey methods still relevant? Do...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Hector Paris, Dushyant Gupta
Company: Borderless Access Pvt. Ltd.
June 15, 2017
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Citation

Paris and Gupta (2017a, June 15). Resistance is futile, you will be assimilated. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/resistance-is-futile-you-will-be-assimilated